Pork Farms sets new standard in plant-based innovation with Porkless Pie reformulation

Our brand Pork Farms, the UK’s No.1 pork pie brand, is relaunching its Porkless Pies in 2-pack and 4-pack formats, following a major recipe reformulation and packaging refresh designed to elevate taste, texture and on-shelf appeal.

First launched in 2020, Pork Farm’s Porkless Pies quickly became the No.1 plant-based pork pie in the market, delighting customers and delivering a strong repeat purchase rate. As the plant-based category continues to evolve, Pork Farms recognised the need to meet rising consumer expectations and maintain its leadership position by delivering its most authentic and delicious recipe yet.

The filling now includes plant-based bacon for a deeper, more “porky” flavour that aligns more closely with the parent category. Vegetable suet adds richness and helps make the pie taste more succulent and indulgent, while giant couscous contributes to a more visually familiar texture and moist bite. A subtle hint of sage rounds out the seasoning, bringing the taste closer than ever to a traditional pork pie.

The reformulation strengthens Pork Farm’s market-leading status and reinforces the brand’s unique position as the only true meat-style alternative in the pork pie category, making it a standout choice for flexitarians and plant-based consumers alike.

The packaging has also been refreshed to reflect the product’s quality and align with Pork Farms’ core range. It features a bolder signature green backdrop for enhanced visibility on shelf, complemented by a gold-edged central badge and gold detailing on the logo to signal the product’s premium appeal and elevated taste credentials.

Jason Manley, Brand Director at The Compleat Food Group, said: “We’re proud of the success our Porkless Pies have achieved since launch, but we know that in a fast-moving category like plant-based, continuous improvement is key. We’ve drawn on insights from across The Compleat Food Group’s portfolio of plant-based and pastry brands to refine every element of the recipe, to produce a delicious and satisfying pie that continues to exceed consumer expectations.”

The relaunch will roll out from November and will be supported by a targeted programme of PR, digital and in-store activity to drive awareness and trial among both new and returning shoppers.