A premium retailer briefed us to re-design their premium tier continental meat range, which needed to have a great provenance story, artisanal production, or a historical recipe.
One of our French partner sites had a walnut saucisson which we loved. To make the recipe extra special, we switched to higher welfare raw material encased in a natural casing and challenged them to produce a smaller 180g pack weight. They rose to the challenge and consistently produced a perfect premium tier product.
Working with the partner site enabled us to provide a unique and bespoke product for our customer, which not only met their high standards but also achieved a higher welfare standard as a bonus.