The Compleat Food Group

From humble beginnings almost 100 years ago, Wrights has evolved to become one of the UK’s leading food businesses.

Quality and innovation are at the heart of everything we do, and our extensive savoury pastry and sweet bakery ranges are supplied to many leading foodservice businesses throughout the UK, including top restaurants and independent bakeries.

Visit the North-West of England and you can’t miss our 14 Wrights Bakery shops dotted around the local high streets. Wrights has proven to be so popular, we’re now rapidly expanding with new stores opening up and down the country at Forecourts and Motorway Service Areas across the UK.

Pastry Like You’ve Never Tasted.

Wrights logo

History of Wrights

We have nearly 100 years of expertise…

  1. 1926

    Wrights is born

  2. 1932

    First shop opens

  3. 1935

    First factory in Stoke-on-Trent opens

  4. 1989

    First frozen products are sold

  5. 1999

    Factory opens in Crewe

  6. 2016

    Sweet Bakery officially opened by Princess Anne

  7. 2019

    Launch of Urban Bistro vending business

  8. 2024

    First forecourt shop opens

Wrights in foodservice

As a major supplier to the foodservice industry, we proudly partner with the UK’s leading wholesalers, quick service restaurants and high-street brands, and contract caterers. Our products reach top wholesalers like Brakes, Bidfood, and Bako, as well as countless independent bakeries and cafés across the country.

Our skilled development chefs collaborate closely with clients to create custom savoury and sweet bakes, from hearty pies served in leading restaurant chains and gastropubs, to trend-led desserts at independent cafes and major retail outlets. Our bakes are even served high above the clouds on flights across the Middle East!

Wrights retail shops

We operate 14 retail shops across the North-West of England, along with a growing presence in forecourts throughout the UK.

We’re passionate about delivering exceptional food across all our bakeries, offering a mouthwatering selection of savoury bakes — including our best-selling sausage rolls and pies — as well as indulgent sweet treats like our signature custard slice and flake cake. All served with pride and crafted for quality.

Urban Bistro

We are proud to supply Urban Bistro, a revolutionary vending service that combines our range of delicious fresh food with the nation’s favourite brands.

Our expert chefs prepare an extensive variety of fresh food daily, from packed full fresh sandwiches to slices, which are delivered by Urban Bistro vehicles to venders all in the same day.

Our Brands

With a product portfolio that includes some of Britain’s best–known food brands in their own right, each of the brands in The Compleat Food Group brings something unique to the table.