Supplier Partnerships
We work with over 135 different supply partners across Europe.
These can range from small artisan producers to artichoke growers to large European farming groups.
Challenge
A premium retailer briefed us to re-design their premium tier continental meat range, which needed to have a great provenance story, artisanal production, or a historical recipe.
Solution
One of our French partner sites had a walnut saucisson which we loved. To make the recipe extra special, we switched to higher welfare raw material encased in a natural casing and challenged them to produce a smaller 180g pack weight. They rose to the challenge and consistently produced a perfect premium tier product.
Benefit
Working with the partner site enabled us to provide a unique and bespoke product for our customer, which not only met their high standards but also achieved a higher welfare standard as a bonus.
This was an exciting project to work on with our partner and we're really pleased with the products that have been launched, which combine innovative flavours, provenance and attractive packaging.
Consumers love the new products and sales have exceeded expectations, which is a great result.