unearthed® launches new authentic Croque Monsieur and Croque Fromage

Our leading Mediterranean deli brand unearthed® has introduced two authentic French favourites to the chilled aisle: the Croque Monsieur and Croque Fromage!  

These premium, ready-to-cook sandwiches are crafted in the Auvergne-Rhône-Alpes region of France and are a market first for the fixture, tapping into the consumer appetite for a premium sandwich in convenience. 

unearthed® Croque Monsieur and unearthed® Croque Fromage (140g, RRP £3) are available now in Sainsbury’s and Tesco nationwide.

Both sandwiches are oozing with Emmental and raclette cheese, topped with rich, traditional bechamel sauce. The Croque Monsieur also includes sliced French ham. Its these authentic French ingredients, crafted in the home of the Croque Monsieur, which will attract premium consumers looking to trade up.  

Quick and convenient to prepare, the Croques can be air-fried in eight minutes or oven baked in up to ten minutes, making them an ideal lunch or snack option.  

Carrie Hollis-Patel, Head of unearthed® Marketing at The Compleat Food Group, said:  

“Our research shows a clear gap in the market for premium, convenient sandwich products to be enjoyed at home, beyond those available in food-to-go. Consumers know that venturing into the deli fixture often means discovering elevated quality and flavour. French cuisine by association is a synonym for premium, so the Croque Monsieur and Croque Fromage’s traditional, authentic French ingredients and production methods are well placed to meet this demand.”  

Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, home of unearthed®, added:  

“At The Compleat Food Group, we’re proud to lead the way in Mediterranean deli, continually identifying opportunities to innovate and excite. The launch of these Croques is a great example of how unearthed® brings the taste of the holidays home, combining authentic ingredients and regional craftmanship with convenient formats to fit modern lifestyles. Whether it’s through unearthed® or our wider portfolio of brands, we’re committed to inspiring consumers with food to feel good.” 

This exciting launch is supported by standout POS material for in-store visibility, and a targeted social and influencer campaign. As a beacon brand in Mediterranean deli, the POS material strengthens unearthed®’s position in med deli by inspiring discovery and educating consumers on authentic flavours.