Wall’s launches first ever High Protein Scotch Egg

Our brand Wall’s, the UK’s no.1 scotch egg brand, is strengthening its category-leading position with the launch of Wall’s High Protein Scotch Egg, the latest addition to its High Protein snacking range.

As consumer demand for high-protein foods continues to grow, Wall’s is introducing a market-first take on one of Britain’s favourite snacks, combining great taste, convenience and nutrition to deliver 15g protein per serving.

The launch builds on the success of the Wall’s High Protein Sausage Roll, which saw 32% of sales come from shoppers new to the category at launch, demonstrating the appetite for protein-enhanced versions of familiar savoury snacks.

A first for the category, the High Protein Scotch Egg offers a convenient way for consumers to boost protein intake through a hybrid recipe that combines cannellini beans with Wall’s signature pork sausage meat, coated in golden breadcrumbs and wrapped around a whole boiled egg.

By blending meat and plant-based ingredients, the High Protein Scotch Egg offers a high-protein snack without compromising on the delicious taste Wall’s is known for and can be enjoyed on the go, as a filling snack or heated up in the air fryer.

Jason Manley, Brand Director at The Compleat Food Group, home of Wall’s, said: “As the UK’s number one scotch egg brand, we’re constantly looking at how we can evolve the category and respond to changing consumer needs. Protein remains one of the most powerful drivers of food and snacking choices, so we’re excited to bring shoppers the first-ever High Protein Scotch Egg.

“Building on the success of our High Protein Sausage Roll, this latest launch extends our hybrid range and demonstrates how we can combine exceptional taste, convenience and protein in formats consumers know and love. It reflects our commitment to leading innovation within the Scotch Egg category and helping retailers tap into protein packed demand.”

Alongside the launch, Wall’s is rolling out its best-ever Scotch Egg recipe across its core range, bringing the much-loved flavour profile of its signature sausage roll to consumers’ favourite scotch egg products, with seasoned sausage meat, crunchy golden breadcrumbs and a perfectly boiled egg with a creamy yolk. Following a category-wide review, the reformulation forms part of the brand’s commitment to continually elevating the category and reinforcing its market-leading position.