Our brand Vadasz, the UK’s no.1 chilled pickles and kimchi brand , is expanding its range of fresh super condiments with the launch of Hot & Chunky Kimchi – a bold, fiery take on its much-loved Kimchi.
As the leading chilled pickles and kimchi brand, Vadasz has fuelled significant category growth and is now valued at £16.2m, up 38% in the past 52 weeks. Its bestselling original Kimchi has been a major contributor, now worth £7.6m and growing rapidly.
To build on this success, and recognising consumer demand for greater variety, Vadasz is launching its Hot & Chunky Kimchi – an innovative, market-first product set to drive further category growth.
The latest launch is designed for kimchi aficionados who crave authentic flavours, crunchier textures, and a more intense kick. The Hot & Chunky Kimchi is made with daikon radish – a mildly sweet, crisp Asian radish that adds a satisfying bite and a naturally chunkier texture. The recipe also packs in extra red jalapeno chilli for added heat, making it a great choice for those who love their kimchi super spicy.
Crafted from 100% plant-based ingredients, the recipe also includes Chinese leaf cabbage, carrots, spring onion, sea salt, fresh ginger, apple, and garlic. All the ingredients are naturally fermented at Vadasz’s fermentary in Clitheroe, to produce a live-cultured, probiotic-rich kimchi that supports gut health.
Perfect for elevating everyday dishes, Vadasz Hot & Chunky Kimchi can easily transform rice bowls, wraps, noodles, and stir-fries. It’s also a bold addition to sandwiches, burgers, and cheese toasties, adding a punch of umami and spice with minimal effort. Its chunkier texture also makes it easier to scoop, for those who enjoy snacking straight from the tub.
Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, home of Vadasz, said: “At The Compleat Food Group, we’re committed to making great-tasting, high-quality food that meets evolving consumer needs. Vadasz has been a key driver of innovation in fermented foods, and the phenomenal growth in the past year shows just how much people are embracing gut-friendly eating. With Hot & Chunky Kimchi, we’re not only adding to a successful portfolio but also giving kimchi lovers the hotter, punchier option they want. We know our Kimchi is well-loved by many, so we saw the perfect opportunity to build on this, whilst staying true to the authentic techniques that make Vadasz special.”
For additional inspiration and recipe ideas, Vadasz founder Nick Vadasz recently launched his debut cookbook, The Pickle Jar, on 27th March. The book offers endless creative ways to incorporate fermented foods into your meals, enhancing flavour and supporting gut health. The Pickle Jar is available nationwide via Hamlyn.
