Palace Culture launches into Waitrose

Our brand Palace Culture, the award-winning organic plant-based cheese brand, has announced its first major retailer listing with its range of pioneering cheese alternatives that deliver game changing taste and texture.

The brand is set to shake up the plant-based cheese fixture with the launch of three products into Waitrose, Kimcheeze, Mouldy Goaty and Holy Smokes.

The plant-based cheese category is worth circa £174m but has come under scrutiny for a lack of products that match the flavour and texture of their dairy counterparts. Having experienced immense success with premium independent shops and distributors, Palace Culture will now provide shoppers at Waitrose with a delicious choice of plant-based cheeses, which are more than a match for their equivalents.

Palace Culture’s Kimcheeze is made using semi-soft cashews with a creamy texture and an earthy sweetness from Kimchi brine, taken from the Kimchi created by leading pickles and ferments brand, Vadasz. Made with cashews and almonds, Mouldy Gouty is reminiscent of a creamy soft goat cheese and aged to deliver a clean and tangy flavour.

Completing the range is Holy Smokes, a deliciously creamy and cheesy spread made with 100% natural ingredients, including cashews. The addition of cayenne pepper, garlic, and smoked paprika give it a smoky kick that will leave consumers craving for more.

Palace Culture’s Kimcheeze (120g, RRP £5.99), Mouldy Goaty (100g, RRP £5.99),) and Holy Smokes (120g, RRP £5.99) is now available in nearly 90 Waitrose stores nationwide.

Charlie Holland, Head of Marketing at Palace Culture, which is part of The Compleat Food Group said: “Plant-based cheese is a fast growing, but relatively untapped, market. There is consumer demand for a genuinely delicious product that doesn’t compromise on the taste and texture of the real thing, and that’s readily available at supermarkets. This is exactly what Palace Culture provides by producing really tasty cheese, that just so happens to be plant based.

“Palace Culture is already award-winning, with multiple Great Taste Awards, and has seen great traction with independent shops and distributors. We’re now excited to launch the brand into Waitrose, so that even more people can experience truly incredible plant-based cheeses. Our three products are set to challenge the misconceptions around plant-based cheese, and we’re looking forward to continuing to support Palace Culture with even more listings in the pipeline.”

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