Vadasz, the UK’s leading chilled pickles and ferments brand, has expanded its range with the launch of its Pineapple and Turmeric Sauerkraut, a sweet and tangy twist on the fermented superfood.
With interest continuing to grow amongst consumers for fermented food and drinks [1], the Pineapple and Turmeric Sauerkraut has been launched to offer a new and exciting flavour of super-condiment that has never been seen before on supermarket shelves.
Made from a vibrant combination of pineapple, cabbage, cauliflower, turmeric, garlic and ginger, Vadasz’s Pineapple and Turmeric Sauerkraut uses a traditional fermentation process with unpasteurised ingredients to retain the brand’s famous crunch and fresh flavour.
Pioneered by chefs and high-end restaurants such as Noma in Copenhagen, fermentation has filtered down into home-cooking in recent years. Vadasz’s range, which includes kimchi, sauerkraut and pickles, has been designed to meet this increased consumer interest for funky, fermented flavours, [2] while offering added functional gut benefits for health-conscious consumers.
Charlie Holland, Head of Marketing at Vadasz said: “At Vadasz, we are all about creating tasty pickles and ferments that pack a punch of flavour. We’ve already seen success across retail and foodservice with our range of kimchi, pickles and sauerkraut, but we’re always looking for new ways we can bring that fermented flavour to new ingredient combinations.
“Pineapple and turmeric are both on trend superfood ingredients that consumers are increasingly seeking out, so we’re extremely excited to be offering this brand-new flavour profile in our Pineapple and Turmeric Sauerkraut. Whether it’s used to liven up healthy salads, pile into sandwiches or add an extra zing to poke bowls, our latest creation is sure to be an enticing addition to consumer’s fridge shelves.”
[1] Spoonshot, 2022
[2] The Food People, 2022
From charity fun runs to big brand anniversaries, discover what we're up to over here at Compleat!
As one of the UK’s leading food groups, we’re constantly thinking about how we can bring something unique to the table. Staying ahead means keeping a close eye on emerging trends and understanding how they’re shaping consumer preferences and the industry as a whole. Looking to 2025 with a Compleat perspective, we’ve predicted four trends…
Our brand Squeaky Bean, famous for its category leading ready to eat meat alternatives, is injecting bold innovation into new areas of plant-based food with two first-to-market launches: ready to eat Tofu Slices and its fermented rye Super Grain & Vegetable Burger
Wall’s Pastry, the UK’s No.1 sausage roll brand, has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls. Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK. The…
Our brand Wall’s, the UK’s No.1 sausage roll brand, has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies