Our leading Mediterranean food brand unearthed® has added a market-first to its frozen dessert range with the launch of its new Jumbo Churros – a giant version of everyone’s favourite sweet Spanish snack.
unearthed®’s mission is to create authentic recipes that take people back to the delicious flavours they’ve experienced while on holidays abroad. Our new Jumbo Churros are a replica of the popular filled versions found in Spain and are topped with cinnamon sugar and chocolate sauce, making them perfect for a tasty dessert. They can also be warmed in the oven from frozen in just 4 – 5 minutes to satisfy consumer’s last-minute cravings for a sweet snack as well as being the only giant churro you can find in the frozen aisle.
The launch comes as the total frozen sector reports a +2% growth compared to the same period two years ago, with frozen confectionary growing significantly faster than the market at +7.8% [1] as consumers looking for easy, premium treats they can enjoy at home.
The introduction of Jumbo Churros builds on unearthed®’s recent expansion into the Frozen Desserts category, joining their Classic Pastel De Nata and Blueberry Pastel De Natas, both delicious versions of the popular Portuguese custard tarts.
Carrie Hollis-Patel, Marketing Manager at The Compleat Food Group, who own unearthed®, said: “At unearthed®, we’re on a mission to offer consumers tasty treats that remind them of their favourite holidays, and our new frozen Jumbo Churros tick this box perfectly.
“We’ve created a delicious version of the much-loved Spanish sweet treat, easy to store in the freezer and therefore instantly on hand to enjoy whenever you fancy them. Our frozen Pastel De Natas have proven hugely successful with consumers, so it was natural for us to build on this success with another European classic.
“What’s more, it’s an easy, luxurious, solution for consumers that want something special to eat at home, as they seek to manage their budgets by reducing spend when dining out.”
unearthed® has recently celebrated a major milestone as it reached £1 million donated to international hunger charity Action Against Hunger UK, helping to save 23,000 lives globally from life-threatening hunger. Since 2010, unearthed® has pledged a 1p donation from every pack of its products sold to Action Against Hunger UK, which aims to end hunger by preventing and treating malnutrition in over 50 countries around the world.
[1] Kantar, 52 w/e 04.09.22
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