Vadasz gives festive favourite a fermented twist with new Sprout Kimchi

Our brand Vadasz, the UK’s no.1 chilled pickles and kimchi brand, is expanding its award-winning range of fresh super condiments with the launch of first-ever seasonal innovation, Sprout Kimchi.

Available exclusively in Waitrose nationwide from 20th November, Vadasz Sprout Kimchi (350g, £4.95 RRP) has been designed to tap into festive flavour trends, gut health awareness, and the growing appetite for fermented foods.

This limited-edition product also aims to attract new shoppers to the brand during this key trading period, tapping into consumer appetite for festive innovations.

The launch marks the UK’s first fresh Sprout Kimchi, combining fermented Brussels sprouts with spring onion, garlic, ginger, chilli, and citrus zest. The result is a crunchy and spicy condiment that balances the earthy bitterness of sprouts with vibrant aromatics and natural sweetness.

Sprouts are naturally high in fibre, vitamins C and K, and antioxidants, and when fermented, they also deliver gut-friendly live cultures and probiotics. It’s ideal for pairing with roast dinners, festive sandwiches, stir-fries, and kimchi fried rice.

Yvonne Adam, Chief Marketing Officer at The Compleat Food Group,  said: “Vadasz Sprout Kimchi is an exciting addition to our vibrant range of chilled pickles and ferments, and a great example of how we’re continuing to lead the category with fresh, seasonal products.

“Sprouts can divide opinions during the festive period, but we’ve reimagined them in a way that’s both flavour-packed and health-forward. Whether you’re a sprout sceptic or a sprout superfan, Vadasz Sprout Kimchi offers something incredibly delicious, transforming a traditional vegetable into a vibrant, tasty condiment. With rising interest in fermented foods and gut health, we’re confident this limited-edition launch will spark seasonal trial and drive year-round repeat purchase across the Vadasz range.”

The launch follows a strong year of NPD for Vadasz, including Smacked Cucumbers and Hot & Chunky Kimchi, as the brand continues to lead the chilled pickles and kimchi category with globally inspired, health-forward innovation.